In a world where companies start small and local but want to tell the world of their mission, it is necessary to create messaging to tell the story in the best way to succeed in having international reach.

In this session, you will hear about: + How to scale your efforts between public relations and social media + The difference and benefits of earned, owned and paid media + When you should hire an agency + How brands should communicate- the difference between an overall company page split with various locations having their own presence.